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Victoria's Secret

Client

Victoria's Secret

Location

New York

Sector

Retail

Client

Victoria's Secret

Location

New York

Sector

Retail

Victoria's Secret has opened the doors to its massive flagship store at 640 Fifth Avenue and 52nd Street.

At 63,780 sq ft, the new flagship store is the biggest Victoria's Secret store in the world and features a permanent museum of the brand - "Victoria's Secret - A Retrospective" located on the top floor of the store.

Set over four floors, the flagship store features a beauty department on every floor together with their signature lingerie and cosmetic line, with VIP shopping, corporate offices and a large cafeteria on the third floor.

The museum also provides the perfect opportunity to check out some of the features from the brand's famous fashion shows and highlights historic products and events.