Genesis Studio - Westfield

Genesis, the luxury automotive arm of Hyundai, sought to launch its UK presence with a flagship Studio in Westfield London, Shepherd’s Bush. The ambition was to redefine the car retail experience by moving away from traditional sales models and embracing the Korean principle of “Son-Nim” – where customers are treated as honoured guests. The challenge was to deliver an immersive, high-end environment that reflected the brand’s premium positioning and offered a unique, unpressurised customer journey—something not previously seen in the UK automotive sector.

G&T provided Project and Cost Management services, leading the UK team to deliver the Studio on behalf of Genesis. Working in close collaboration with SUH Architects in Seoul and the London-based design team, we successfully interpreted the brand’s urban-chic design concept for a UK audience. The space was designed to reflect the luxury and craftsmanship of the vehicles themselves, prioritising quality finishes, intuitive layout and a calming atmosphere. A focus on detail and experiential storytelling was key to delivering a Studio that truly embodied the Genesis ethos.

The completed Studio sets a new benchmark for automotive retail in the UK, creating a refined and welcoming space where customers can explore the Genesis brand in a relaxed, guest-oriented setting. The introduction of Genesis Personal Assistants, replacing traditional salespeople, offers a tailored and educational experience. G&T’s leadership was instrumental in translating a culturally nuanced design philosophy into a local context, ensuring the project was delivered to the highest standard, on time and within budget.