SoulCycle

SoulCycle, a renowned American indoor cycling brand, embarked on its first international expansion by establishing studios in London. The objective was to replicate the brand's distinctive, high-energy environment in a new market, ensuring that the UK studios mirrored the immersive experience synonymous with SoulCycle. This venture presented challenges, including adapting to UK building regulations, sourcing materials that met brand standards, and maintaining the unique ambiance that defines the SoulCycle experience.

G&T was appointed to provide Project Management and Cost Management services for SoulCycle's UK rollout. Leveraging their expertise in delivering high-end fitness and leisure facilities, we collaborated closely with SoulCycle's US-based team to navigate the complexities of the UK construction landscape. Their role encompassed coordinating with local contractors, ensuring compliance with UK regulations, and sourcing materials that aligned with SoulCycle's brand aesthetics. Our meticulous approach ensured that each studio was delivered on time, within budget, and to the exacting standards expected by the client.

The successful launch of SoulCycle's London studios marked a significant milestone in the brand's global expansion. The UK studios encapsulate the essence of SoulCycle, offering clients the signature candlelit ambiance, state-of-the-art equipment, and invigorating classes that have become the brand's hallmark. G&T's comprehensive management ensured that the transition into the UK market was seamless, delivering spaces that resonate with the brand's ethos and provide an unparalleled fitness experience.