Hard Rock Hotel celebrates London opening

This spring saw the UK’s first Hard Rock Hotel open its doors after an extensive refurbishment.

Situated in London’s Marble Arch, the hotel features over 900 bedrooms with top tier facilities as well as a Hard Rock Café, Rock Shop, Rock Royalty Lounge and two bars. There is original artwork and memorabilia throughout the hotel celebrating the music legends that stayed there, which includes the likes of Jimi Hendrix, Diana Ross, Bob Dylan and Buddy Holly.

Gardiner & Theobald - Cumberland Hotel N4 Gtwebland

© Scott Brownrigg Architects

G&T worked alongside architects Scott Brownrigg to provide Employer’s Agent and Project Management services on this development which saw the former Cumberland Hotel undergo a complete transformation.

Gardiner & Theobald - Cumberland Hotel N15 Gtwebland


The project picked up the Best Bar/Club/Lounge in Europe award at the International Hotel & Property Awards 2019.

“G&T is proud to have worked on such an iconic project, developing the UK’s first Hard Rock Hotel.”

Richard Hirshman, G&T Partner

Find out more about this project in our case study.

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