Challenge
After nearly 60 years in Midtown Manhattan, L’Oréal USA’s move to 10 Hudson Yards represented a significant shift for the company and its more than 1,300 employees. The new headquarters needed to bring teams and brands together while accommodating the specialized spaces required by a global beauty business – from product testing and training to retail planning.
Solution
G&T’s involvement began with due diligence across potential properties and support through lease negotiations, followed by Project and Cost Management services for the new headquarters. Designed by Gensler, the workplace includes an interactive virtual retail room, technical salon and treatment room, learning center and flagship company store alongside flexible office and collaboration spaces.
Outcome
The headquarters gives L’Oréal USA a workplace designed around both its people and its business. A café and 4,000 SF terrace, nail salon, wellness suite and concierge complement the specialized brand and product spaces, creating an environment where employees can work, learn, test ideas and experience the company’s portfolio under one roof.
Key Contacts
Project Location
Corporate Offices
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