Challenge
Mercedes-Benz sought to establish a new luxury showroom and dealership on West 54th Street in Manhattan, bringing together customer-facing retail space with the facilities needed to support its operations. The 330,000 SF development needed to accommodate a showroom, service center, corporate offices, conference rooms, supporting office facilities and a garage. Sustainability was also an important consideration, reflecting the company's commitment to environmentally conscious building design.
Solution
G&T provided Project Management and Cost Management services for the new showroom and dealership, supporting the delivery of its retail, corporate and operational spaces. The development was designed to LEED Commercial Interiors Gold standards, incorporating sustainability considerations alongside the functional requirements of a luxury automotive facility.
G&T was subsequently re-engaged by Mercedes-Benz to support a renovation of the showroom, completed in March 2025.
Outcome
Completed in May 2011, the original development established a new Manhattan location for Mercedes-Benz, bringing its showroom, service center, corporate offices and supporting facilities together within a single property. The completed project provided a dedicated environment for customer-facing activities and the operational functions that support the dealership.
The showroom renovation was completed in March 2025, extending G&T's involvement at the property.
Key Contacts
Project Location
Retail
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Luxury, with room to roam