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Beam Suntory

A spirited move to Manhattan

Creating a New York headquarters that brings workplace, hospitality and brand experience under one roof

Client

Beam Suntory


Location

New York




Size

Approximately 100,000 SF


Completion

2022


Awards and Accreditations

  • REBNY Deal of the Year Contender

Challenge

Beam Suntory’s relocation from Chicago to New York presented an opportunity to create a global headquarters that expressed more than a new way of working. The 100,000 SF space at 11 Madison Avenue needed to support flexibility and collaboration while reflecting the company’s hospitality culture, portfolio of brands and Japanese heritage.

SOLUTION

G&T supported the delivery of a workplace that balances focused work with spaces designed for connection and experience. Flexible workstations and interactive conference rooms sit alongside event spaces, two bars, a tasting room and lounges, while a rotating digital installation from Tokyo’s Suntory Museum of Art introduces an evolving cultural element.

OUTCOME

The headquarters creates a setting where employees, clients and guests can engage with Beam Suntory’s business and brands in different ways. Workplace, hospitality and culture come together within a single environment, giving the company a distinctive global home in the heart of Manhattan.

Project Location

Corporate Offices

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