PORSCHE CARS NORTH AMERICA (MANHATTAN MOTORCARS)

The new Manhattan facility was conceived as a one-stop destination for luxury automotive collectors and enthusiasts, bringing four distinctive brands together without losing their individual identities. Across five floors, the development also needed to combine the polished experience of a flagship showroom with the complex technical requirements of a full-service automotive center.

G&T provided Project and Cost Management services for the 150,000 SF core and shell renovation and fit-out. The project encompassed brand-specific retail spaces for Porsche, Bentley, Lamborghini and Bugatti, alongside offices, customer amenities and service facilities. Extensive work included façade redesign, structural modifications, car stackers, specialized service equipment and fluid distribution systems.

The completed facility brings sales, service and hospitality together in a single Manhattan destination. Open showrooms give each marque a distinct presence while allowing customers to move easily between brands, complemented by a panoramic customer lounge and rooftop event space that extend the experience beyond the showroom floor.