Supreme

For its West Hollywood flagship, Supreme chose a site with its own cultural legacy – the former Tower Records on Sunset Boulevard. The project needed to adapt the existing building for a new generation of retail while creating an environment distinctive enough to reflect Supreme’s place at the intersection of skateboarding, art, fashion and street culture.

G&T provided Project and Cost Management services for the 8,500 SF flagship, supporting a scope that encompassed the retail fit-out, core and shell upgrades and updates to the building façade. The highly bespoke program included Supreme’s first fully free-floating skate bowl alongside large-scale art installations and unexpected features, including a race car.

Part retail space, part skate environment and part gallery, the completed flagship creates an experience unmistakably tied to Supreme. Its arrival also gives the former Tower Records building a new cultural role, continuing the legacy of a Sunset Boulevard address long associated with music and youth culture.