Why Orlando's Market Demands a Different Approach

What Makes Orlando Different

Most construction markets have established benchmarks. You can look at comparable projects, apply known unit costs, and develop estimates with reasonable confidence. However, Orlando's entertainment sector doesn't work that way.

When you're building attractions that integrate custom ride systems, one-of-a-kind theming, and complex show elements – all while operating adjacent to thousands of daily guests – standard approaches break down. Value engineering that works elsewhere can compromise the guest experience in ways that undermine the entire project. And operational constraints add complexity that isn't visible during initial planning.

The technical challenges are substantial:

• Attraction systems represent significant project costs, but their custom nature makes traditional estimating inadequate
• Theming and fabrication work is often one-of-a-kind, with limited comparables for benchmarking
• Existing facilities regularly reveal infrastructure challenges not apparent during planning
• Design decisions must be evaluated through both technical and experiential lenses

Then there's the operational reality. Construction happens adjacent to operating attractions. Safety protocols must protect both construction teams and visitors. Schedules compress to meet immovable grand opening dates. Finally, Florida's weather adds complexity that's easy to underestimate.

How We Work

Our value starts in preconstruction. Gardiner & Theobald works alongside design teams when there's still flexibility to make informed decisions about scope, systems, and approach. We help clients understand where their budget assumptions align with market realities and where they need adjustment.  This isn't about cost-cutting. It's about cost optimization: making sure every dollar spent delivers value toward the project's goals.

During construction, our monthly reporting provides decision-making intelligence, not just financial summaries. When issues arise, clients know about them early enough to address them effectively. We help them understand their options and make informed choices.

We also understand operational constraints. We've coordinated construction around guest operations, managed noise and visual impacts, and met opening dates that have already been announced to the public.

Why Experience Matters

Landmark Gardiner & Theobald developments like Brooklyn Bridge Park and Faena District, and resort projects like Pier Sixty-Six and Baha Mar, have shown us that complex projects succeed when you combine technical expertise with strategic thinking and operational awareness.

The technical complexity is significant. Attraction systems, custom theming, and infrastructure integration create estimating and management challenges that require specialized knowledge.

The operational constraints are real. Construction happens in environments where shutdowns aren't possible and schedule flexibility is limited.

And the strategic stakes are high. These projects represent major investments with immovable opening dates and guest experience expectations that can't be compromised.

The Market Ahead

Major expansions continue across the market. The hospitality infrastructure supporting these attractions continues to grow.

The question isn't whether these projects will get built. It's whether they'll be managed with the expertise and strategic thinking they require. That distinction matters, both for project outcomes and for the bottom line.